Wednesday, October 28, 2009

Six Pixels of Separaton: Everyone Is Connected. Connect Your Business to Everyone

Why Six Pixels of Separation?
The book Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone was selected for the book review project because it use the concepts discussed in the E-Commerce course about using different means of online marketing to target audiences. On the front flap of the cover the author poses the notion: “Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.” This statement interested me enough that I purchased the book because it conjured up thoughts about if that many people are online there is a huge opportunity to reach them.
From reading this book I hoped to gain the knowledge of how to use different internet channels to market a business. I also hoped it would correlate well with the E-Commerce course in illustrating the benefits of using online marketing channels.

What is Six Pixels of Separation about?
Six Pixels of Separation is advertised to be the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply. The author, Mitch Joel, does a good job of doing this. He uses case studies and personal experience from himself and friends to explain how to use the online world to expand the marketing efforts for oneself and one’s business. The idea of Six Pixels of Separation is that the world is no longer made up of degrees of separation, but rather almost everyone is six or less mouse clicks away form being connected to everyone else.
The book is divided into fourteen chapters that are broken down further into subchapters. The author uses captivating titles for each chapter such as: I Google You… Just Like You Google Me, Burn the Ships, and Digital Nomad. The writing style of this book is really enthusiastic which causes the reader to become more interested in what is sometimes an uninteresting topic. Six Pixels of Separation is a book designed to help and targeted at entrepreneurs and small business owners who want to explore their marketing options online.

The Author
Mitch Joel, the author, of Six Pixels of Separation is the president of Twist Image, an award-winning digital marketing and communications agency. The about the author describes Joel as follows: he has been called a marketing and communications visionary, interactive expert, community leader, blogger and podcaster.
Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and in 2006 he was named one of the most influential authorities on blog marketing in the world. In 2008, Mitch was named Canada’s Most Influential Male in Social Media, One of the top 100 online marketers in the world, and he was also awarded Canada’s Top 40 under 40 Award.
He also runs a Blog called “Six Pixels of Separation” where he discusses many of the same topics discussed in the book and helps followers learn how to expand their online marketing efforts.
Primary Value and Strengths of Six Pixels of Separation
The primary value gained from Six Pixels of Separation is the knowledge that there are many free easy to use online marketing channels that any entrepreneur or small business owner can use. From using social media websites like Facebook and Twitter to creating a blog or starting an online community anyone can reach their specific target market if they are online.
The key strengths of this book are the writing style, the use of real world examples, and the author’s creditability. The writing style of the book is very enthusiastic and motivating for the reader because of this it helps make the sometimes scary and daunting idea of turning to the internet as a marketing tool easier to handle. The use of real world examples in the book also help make the idea of using internet marketing less stressful because it shows that other people just like the reader have been able to find success online. The final key strength of this book is the author’s creditability because he has become very successful using the tool he describes in the book it makes the reader more assured that the same can happen for them.

Weaknesses, inconsistencies, or incorrect assumptions of Six Pixels of Separation
There were some key weaknesses in this book. A main one being throughout almost the first half of the book the author would discuss different topics and then state, “This is what this book is all about.” The author seemed to be trying to sell the book even though it had already been purchased. Another key weakness of the Six Pixels of Separation is at times it seemed repetitive. For example topics discussed earlier in the book were brought up again later on. The topics were slightly different in the way they were explained, but the basic ideas were the same, which could cause some confusion for the reader as to why a topic is being discussed again.
The main incorrect assumption I had with this book is I believed it would explain how to set up and use the different marketing channels available on the internet. Six Pixels of Separation is not really a user manual, it is more of a motivational book to get business owners interested in expanding online. This could be somewhat inconvenient for readers who do not have a lot of experience on the internet because the book explains what channels to use, when to use them, where to use them, and how to get benefit from them, but not how to set up the channels.

Six Pixels of Separation is an interesting book that helps make sense of a sometimes overwhelming idea of taking one’s business and marketing efforts online. I would recommend this book to any entrepreneur, small business owner, or anyone who is interested in expanding their company online or anyone who is interested in the different areas of the e-commerce industry.

1 comment:

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