Tuesday, October 27, 2009

World Wide Rave

What is a World Wide Rave? David Meerman Scott describes it as such:

“A World Wide Rave is when people around the world are talking about you, your company, and your products. Whether you’re located in San Francisco, Dubai, or Reykjavík, it’s when global communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there.”

The sub-title on the front cover that reads, “ Creating triggers that get millions of people to spread your ideas and share your stories” is the reason I chose this book. This concept sounded very appealing to me. I have a few ideas in mind and I was hoping to learn tools that can help me share stories in the future.

This type of book is basically an online marketing tool, but not exclusive to products or services. It was written to drive people to action. Scott hopes his readers will learn from dozens of people who have achieved amazing success so they can trigger a World Wide Rave of their own.

Who is the intended audience?

At first, I thought the intended audience for this book was geared toward organizations capable of reaching millions of readers, viewers, or listeners, but the concepts for a world wide rave can also be used by those who don’t have a huge potential market. Scott prompts the reader by asking “How big is your ‘world’?” Whether you are an experienced marketer, a CEO, business owner or entrepreneur, new to online marketing or an expert, you will benefit from the wealth of these new ideas and fascinating stories of success Scott shares within the pages of this book. He introduces many people just like you and me who have created their own World Wide Rave. Some people have reached millions of people; however, others have generated online interest in smaller, yet no less important, ways.

Would I recommend this book?

Given similar books (not many, if any at all), I would recommend this book to the fullest extent possible to not only people in the business world, but to my family, friends and even anyone interested in reading a good story (many stories, actually). I was so unbelievable impressed with this book.

Scott referenced nearly 100 websites that he believes to be World Wide Raves. I looked at about 15 of them and my favorite is perhaps www.wherethehellismatt.com. It’s one of the most amazing World Wide Raves I’ve seen so far. The short story is that a friend suggested that he film a particular silly dance that he occasionally does. He eventually was sponsored to travel all over the world and film his dance and invited thousands of people to dance with him. It’s such a simple thing that he’s doing, but it has linked people all over the world.

Scott’s book, World Wide Rave, kept me engaged literally throughout every single page. This wasn’t just a book I was forced to read for a school project or class assignment, I was thrilled about the content and tools I was learning and would absolutely read it on my own personal time. READ THIS BOOK!!


  1. David Meerman Scott will be speaking at a live webinar on November 17th. Sign up at

  2. I'm definitely going to check this one out!