Thursday, October 22, 2009

Advertise, Promote, and Market Your Business or Web Site with little or no money.

I purchased the book hoping to find a way to improve my business’s existing website, and find out any kind of general online marketing information I could. The book covered those topics and gave me all kinds of new ideas. I already knew a decent amount about my topic, and this book covered what I knew in depth and added a lot to it, which is what I believe to be the key to any good book. When it comes to value, I found it to be an easy read. The book was easy to start and was hard to put down to be honest. The format of the book itself made it easy to follow, the bullets made it feel very informative and easy to find what you were looking for. The nice thing was, the subheadings within each chapter even allowed you to skip what you didn’t need to know. The subheadings also made it very easy to look back through and find a quick reference for whatever project you may be working on.

The strongest aspects of the book are the fact that it makes a great “pocket guide” to any kind of project you are working on. The layout of the book is fantastic and you can select the chapter that matches your need, then you can look into that chapter for the exact question you have. The other strength of the book is the fact that it covers all kinds of internet topics, it can be used by anyone of any skill level. A great overall guide to the internet in my opinion.

When it comes to weaknesses there really aren’t many. I would say the most glaring weakness is the fact that the book doesn’t cover a significant amount on any one single topic. The book will provide you with good general information on any topic, but if you needed to learn anything about code, or any other technologically challenging topic, it does not tell you how to do them. It is a brief coverage of every topic and if you know what you are doing, then the book will not be that helpful to you.

I haven’t read many other books on the topic of e-commerce marketing, but from what I can tell this book seems to do a really good job in helping you understand things about the internet marketing experience. I would definitely recommend this book to anyone thinking of starting a website or trying to improve one, this book covers it all.


  1. This book sounds like a really interesting book to read. I would love to know how to start my own website.

  2. This is a topic that ties in closely to the book I read for my book review project. Seems like this would be a great book for reference for anyone looking to learn more about web-based advertising.

  3. I like the "with little or no money part"!