The Dirty Little Secrets of Buzz.
I chose this book because the title intrigued me. The talks about the buzz marketing strategies which reiterate many topics discussed in this class. This book drives home the point of marketing one's self to get famous without spending any money, and mentioned way to profit off the fame. I liked it, it was an easy read, and it contained a lot useful information. I would recommend it to general public, but as for anyone who has taken this e-commerce class would probably get alot of the same information in the text..
Jin Lee
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